'It is often in the darkest skies we see the brightest stars!'
Started during the 2020 global pandemic (when the world pretty much came to a standstill), Utter Joy has been a genuine labour of love! We are a small, family run business based just outside of Chester on the border of England and North Wales – a total delight of a location! Our sister brand is ‘The Wedding Fairy & Friends’ but with weddings hit pretty hard from early doors in 2020 we decided to embark on another one of our dreams …
“Accessories are my thing! From about the age of 12 I wanted to have my own jewellery line (this involved daisy chains and rose petal necklaces!) so the passion has been with me from an early age!” (Fi – Founder & Creative Director) Being involved in the wedding industry is truly glorious, a real joy and whilst we are still totally dedicated to that we decided to broaden our horizons and start Utter Joy, using the time provided by the pandemic.
A total sucker for all things positive; quotes, sunshine, laughter, bright colours (anything that has the power to lift your mood in an instant!) the founding stones of UJ were born; ‘Love, Joy, Hope and Positivity’. So, from the logo design, to the range itself we intend to lift you up in mood with all our heart!
It was essential for us to bring over some core values from The Wedding Fairy & Friends; amazing customer service, stunning packaging, virtual shopping experiences via our social media and a pure love of accessories – so you can be rest assured your journey with us will be a delightful one!
So … stay safe beautiful people, take care of yourselves and each other and remember … ‘Keep your face towards the sunshine and you will not see the shadows, its what the sunflowers do!’ – HK